When are you more likely to find your ideal customer? When they’re scrolling mindlessly through Facebook on the bus? Or when they’re searching purposefully for a similar product or service to the one you’re offering? Customers aren’t interested if we’re not speaking to them at the right time. Social media marketing can be invasive and irrelevant. But search engines are more like personalised shop windows. That is why SEO and Search Intent should be an integral part of brand’s marketing mix.