11-13 JUNE 2024 | MÁLAGA - FYCMA

When Data met Marketing (and how they can become lovers, or, at least, good friends)

Wed 22 May | 13:20 - 13:40

Co-organized with:

Consumers and companies today produce online content at an unprecedented rate. Social media is the new normal, and with the rise of new, richer content openly available on the internet, ever more sophisticated business insights can be created using data from social networks. Companies and marketing departments need to implement a new marketing culture to seize all the possibilities of companies and people´s digital footprint. This can be done with a change management roadmap that should consider 1) a shift in the focus from internal data to external data to extract value from social media; 2) new ways of working in a real time marketing department; and 3) the new skill set of the marketing professional that can use data and creativity for maximum impact.