11-13 JUNE 2024 | MÁLAGA - FYCMA

Say Hello to a new TV

Thu 23 May | 13:20 - 13:40

Co-organized with:

How the audiovisual sector has been transformed in recent years, from a competition point of view, with the emergence of global players, new consumption habits, increasingly on-demand oriented, explosion of the content market, etc. And how Movistar+ has been positioned, anticipating these trends and preparing to respond to the ‘new consumers’, building differential and sustainable competitive advantages to continue leading the video market in Spain and developing the differential and key element of our communications offer ‘Fusión’.