President of DEC. Spent 25 years driving great challenges and market opportunities at Accenture, McKinsey & Co BTO (Business Technology Office) and Santander, where he worked as Director of Product Unit, Director of Multichannel and Director of Brand Experience Customer . Currently, within Area Strategy Group, designs and promotes high impact digital initiatives. Jorge is a professor at IE Business School, ICEM / ESIC and EOI and Business Angel.