BA in Economics and MBA at ESADE Associate Professor at ESADE Business School. He founded SALVETTILLOMBART in 1998: He has worked for major clients such as PepsiCo, Codorniu, Google, Telefónica, Zurich, Santander and Nestlé. His main areas of specialization are marketing, innovation and quant analysis and models. He is the author of several books on marketing, innovation and economics. He wrote with Philip Kotler Lateral Marketing and his books have been translated to over 30 languages.