Researcher, consultant and lecturer. Director of the HIP Madrid Congress. Founder and Director of HorecaSpeakers. Professor in business schools. Author of the Manual for Neo Hosteleros Valientes. 30 years in the Horeca sector, helping the teams to improve their actions in the design, management and marketing of hotel and restaurant concepts. I live between Barcelona and Ibiza and I think that the starting point of the change is a unique strategic vision and mentality.