DES2016 took place on May 24-26 2016, in IFEMA Madrid. The event gathered over 18.000 C-level executives from 49 countries, 470 speakers from all over the world and almost 60 public and government institutions who come to Madrid to discuss how the digital changes the business, to acquire the crucial knowledge, skills and solutions to shape their industries’ future. The event gained the support of 47 media partners and 70 sector’s organizations and associations, which resulted in bringing together a significant online community that followed the event throughout live news and over 1,000 articles published on and offline.