Maria Ribeiro Soares is an Electrical and Computer Engineer specialized in Robotics and AI. Founder and CEO of Immersiv Studios, she creates immersive VR, AR, and Gamification experiences for brand activations, retail, and education. She represents Portugal on the Euromersive board, the European association for XR, and is a frequent speaker at tech events. A mentor to startups and young professionals, she is closely tied to Técnico Lisboa where she won the 2025 Young Entrepreneur Award.