11-13 JUNE 2024 | MÁLAGA - FYCMA

Lucía González Moreno

Digital Transformation Director at Labelium
Lucía González Moreno

Lucía González has over 10 years of experience in digital marketing. She joined Labelium in 2012, where she quickly rose through the ranks to become an associate partner in 2018. Likewise, in 2019 she founded Labelium Play, an innovative business unit focused on the digital audiovisual ecosystem, which has achieved remarkable success. Lucia is passionate about innovation in the digital marketing environment, and throughout her career she has worked with major clients from all types of industries. She has also received numerous recognitions, being a candidate for the TOP 100 Women Leaders in 2023, as well as others for Labelium Play (e.g. finalist in the European Digital Mindset Awards for two consecutive years). Currently, in addition to her role as Managing Director of Labelium Play, she holds the position of Director of Digital Transformation at Labelium Spain, where her focus is on helping the company move towards a more efficient and competitive digital future.