9-11 JUNE 2026 | MÁLAGA - FYCMA
Speaker

Jordi Fernandez de la Puente

Position:
Digital Commerce & Retail Media Director
Company:
Mahou San Miguel
Jordi Fernandez de la Puente

Born in Canary Islands and with a Business Administration bachelor in ESADE, Jordi has more than 26 years experience in FMCG. He spent 24 years in P&G and has now made 2 years in Mahou-San Miguel. Since 2013, his professional career is linked to the FMCG digital world. Obsessed with breaking organizational silos and making the digital funnel the best company glue ever, he has passion in connecting things, operating in VUCA times and building strategies and business models that create disruption.

Sessions