All Speakers Speaker Jesús García Miranda Position: Full Professor in Marketing Company: Universidad Complutense Jesús García-Madariaga is a Full Professor in Marketing at the Faculty of Economics and Business Sciences of Complutense University in Madrid. He is chair of the Markco2 research group, former Editor in Chief of International Journal of Internet Marketing and Advertising and visiting scholar at different international universities. Member of the Board of Directors of the Spanish Research Association Insights Analytics (Association of Spanish Market Research) Sessions Tue 11 Jun 16:30 - 17:10 Digital Marketing Planet Todos los pases Digital Marketing PlanetTotal Experience The attention war and the profile of the new consumer: Data and content Wed 12 Jun 11:00 - 11:40 Digital Marketing Planet Todos los pases Digital Marketing Planet Deep fakes, Computer Generated Models and AI