Co-Founder of Thalamus, a global SaaS leader specializing in omnichannel marketing. With over 20 years of experience, he empowers multinational brands like British American Tobacco, Shell, P&G, and Renault to master their value chains through AI-driven engagement and actionable intelligence. Based in Madrid, Gaston leads the company’s European expansion, driving digital transformation for complex B2B and B2C commercial networks