Christina Rittchen
Christina Rittchen brings a human touch to digital transformation. With 20+ years leading tech projects at adidas and Red Bull, she translates complex SaaS into human terms. An ultra-runner and certified Mental Coach who has personally navigated corporate shifts and layoffs, Christina consults leaders to cut through the chaos. She empowers teams to go the extra mile for clarity, building resilience and putting people at the very heart of technology.