Speaker
Arantxa Gulias Valverde
Position:
External Communications & Digital Manager
Company:
Philip Morris Spain
Arantxa Gulias is a professional with 18 years of experience in corporate and digital communication across various sectors. She leads strategic projects at Philip Morris Spain and collaborates with Foro IA, exploring how AI enhances creativity, transforms communication, and improves audience experience by combining strategy, innovation, and storytelling.
Sessions