All Speakers Speaker Andrea Urrecho Bujo Position: Digital Innovation manager ADItech. Coordinadora IRIS EDIH Company: IRIS EDIH Digital Innovation manager and IRIS Coordinator. Biochemist and Food Technologist, with a Master’s degree in Food Quality & Technology and a Postgraduate Programme in Big Data & Business Analytics (PBDBA), having extensive experience (+25 years) in technological, business and strategic intelligence activities and also in the development and management of R&D&I projects at regional, national and European levels. Since 2021 in charge of Digital Innovation management, mainly coordinating the European Digital Innovation Hub of Navarra, IRIS, at regional, national and European level, being the coordinator (PCOCO) in IRIS EDIH European project Sessions Wed 11 Jun 12:00 - 12:45 Green Innovation Theatre All type of tickets Innovation Talks EDIHs – El rol de los European Digital Innovation Hubs (EDIHs) en la digitalización y la adopción de IA. Perspectiva y ejemplos de casos de éxito de Andalucía, Madrid, Navarra y Valencia