The perfect storm: AI and its impact on the marketing profession

Artificial Intelligence is reshaping the marketing industry at an unprecedented speed, redefining roles, skills, workflows, and the very future of the profession. In this session, we will explore how AI is transforming the marketing landscape, the opportunities it creates, and the challenges professionals and organizations must face to remain competitive in an era of constant disruption. The talk will also unveil the results of a large-scale research study conducted across six European countries, analyzing more than 13,000 LinkedIn job offers related to marketing and digital professions. Through this data-driven approach, attendees will gain unique insights into the most demanded AI-related skills, the evolution of marketing roles, and the growing gap between academic training and real market needs.