9-11 JUNE 2026 | MÁLAGA - FYCMA

Retail media in store

Tue 09 Jun | 12:40 - 13:20

Language: Simultaneus translation

Analysis of the point of sale as a communication channel. It explores the integration of physical and digital environments. Real activation and monetization cases are presented.

Speakers
Laia Alarcon

Laia Alarcon

Head of Media & Digital Marketing

Lidl

Alberto Centelles Clua

Alberto Centelles Clua

CEO founder

QUALIMAX INTERNACIONAL (electrodomésticos JOCCA)

Moderator
Isabel Jiménez Ospina

Isabel Jiménez Ospina

Retail Media Executive Advisor

TNR Business School