10-12 JUNE 2025 | MÁLAGA - FYCMA

Predictive AI: The challenge of responsible personalization

Tue 10 Jun | 12:40 - 13:20

Language: Simultaneus translation

Artificial intelligence and advanced analytics have become a powerful predictive engine. Algorithms match supply and demand, determine outcomes, and filter choices. However, there are also challenges around how to do it responsibly: bias, equity or risk mitigation are only some examples. How can we develop predictive systems that are compliant within the EU AI Act, personalize without discrimination, are transparent… and remain competitive?

Speakers
Jaime Castillo

Jaime Castillo

Co-Founder & Chief Revenue Officer

Shakers

Moderators
Justo Hidalgo

Justo Hidalgo

Chief AI Officer and EVP Technology

Adigital