Back to agenda Retail Tech Fest Predictive AI: The challenge of responsible personalization Tue 10 Jun | 12:40 - 13:20 Retail Tech Fest Auditorium All type of tickets Language: Simultaneus translation Artificial intelligence and advanced analytics have become a powerful predictive engine. Algorithms match supply and demand, determine outcomes, and filter choices. However, there are also challenges around how to do it responsibly: bias, equity or risk mitigation are only some examples. How can we develop predictive systems that are compliant within the EU AI Act, personalize without discrimination, are transparent… and remain competitive? Speakers Jaime Castillo Co-Founder & Chief Revenue Officer Shakers Alberto González Calero VP Data Cabify Moderators Justo Hidalgo Chief AI Officer and EVP Technology Adigital