Play, engage, transform: Human-guided AI in entertainment

We examine how AI can be strategically integrated into entertainment ecosystems while preserving cultural diversity and content quality. It outlines a human-guided approach to automation—defining which creative, narrative, and decision-making processes should remain human-driven to avoid homogenization of cultures and fan experiences. Through technical insights into AI models, data governance, and bias mitigation, the session demonstrates how to balance efficiency with authenticity, ensuring that innovation enhances rather than erodes the cultural richness that defines global entertainment.