9-11 JUNE 2026 | MÁLAGA - FYCMA

Berlin: Balancing creative tourism, regulation and urban identity

Wed 10 Jun | 18:10 - 18:30

Language: Simultaneus translation

Berlin exemplifies a city where tourism is inseparable from cultural production, creative economies and urban identity. Long positioned as an open, experimental and affordable destination, the city has increasingly confronted tensions between visitor growth, housing availability and neighbourhood life. Through regulatory measures, cultural policy and district-level governance, Berlin seeks to balance tourism with the protection of local communities and creative ecosystems. Its approach highlights how cities with strong cultural capital can govern tourism not through scale or promotion, but through identity stewardship, social safeguards and place-based regulation.

Speaker
Sabine Wendt

Sabine Wendt

CEO

VisitBerlín