AI-Powered marketing: Sanofi: The shift from AI projects to AI culture

AI in marketing is evolving from isolated experiments to becoming a core cultural capability across organizations. The real transformation happens when AI is no longer treated as a standalone project, but as a mindset embedded into decision-making, creativity, and customer engagement.

In this session, SANOFI will share its journey from implementing AI initiatives to building an AI-driven culture within marketing teams. Attendees will discover key lessons, challenges, and strategies for scaling AI adoption while fostering innovation, collaboration, and business impact across the organization.