AI-powered attention: Redefining content strategy in the creator and streaming economy

In the era of AI for marketing, understanding how audiences consume content is no longer enough—predicting and shaping that behavior is the new competitive edge. As streaming platforms and the creator economy redefine engagement, this session explores how AI is transforming content strategy, from hyper-personalization and audience segmentation to performance forecasting and dynamic distribution. We’ll dive into how brands can turn data into actionable insights, optimize investments across platforms, and build scalable partnerships with creators, unlocking new business models in an increasingly fragmented and algorithm-driven attention economy.