AI in Spanish marketing

Artificial Intelligence is rapidly redefining the marketing landscape in Spanish-speaking markets. From hyper-personalized customer experiences to predictive analytics and automated content generation, AI is enabling brands to connect with audiences in more relevant, scalable, and data-driven ways.This keynote explores how companies are integrating AI into their marketing strategies across Spain and Latin America, the opportunities it creates for growth and innovation, and the ethical and regulatory challenges that must be addressed. A forward-looking perspective on how AI is transforming creativity, performance, and customer engagement in the Spanish marketing ecosystem.