Social selling in a nutshell. Let´s uncover the playground rules to actually leverage social media and optimise results and outcomes. Is it really social and selling or, what would be a true definition. Consequently, who is the owner of social selling within the organization? It definitely require a cross functional collaboration within the company and maybe it is the biggest challenge to drive successful results. To navigate the shift and embark a never ending experiment will enable data driven perspectives to outreach overall sales goal. Right?