From an holistic perspective, AI improves companies’ capabilities to grow revenue in different ways; detecting weak signals helping companies to develop and generate forecasts and analyze large amount of data to make desisions real time. By improving the accuracy of forecasts, and enabling real time decisions, AI helps to generate revenue. To realize the full potential of AI to generate revenue, it is important to look beyond the indivitual applications and understand how to deploy AI as a source of competitive advantage. When creating AI- enabled revenue streams, the right objective function is fundamental. What other aspects are crucial?