Making decisions based on data is nothing new, but as companies pursue the goal of becoming more insight-driven, it has become clear that there is a need to adopt new technologies and methods that facilitate data-centric decision-making at the heart of the business. To take full advantage of everything that AI has to offer, enterprises must also embed AI at the data level, ensuring that AI enables the full scope of the data management lifecycle. Data management systems and AI are synergistic. What are the true benefits and outcomes to expect and how to make it happen?