Businesswoman with a passion for communication, entrepreneurship and digital transformation. One of the 100 most influential women in Spain. She has worked for leading companies in the main economic sectors on an international level. Indpendent Director of several organizations. Trustee of Fundación AXA. CEO of Bend-IT , strategic consultancy firm for innovation and customer marketing. MBA and Bachelor’s Degree in Economics & Tourism. Bachelor’s Degree in Communication Science.