Liz has a 20-year career in the fitness industry in DACH & Iberia. With a passion for health and fitness, her mission is to provide equal opportunities in sports and fitness by lowering barriers to exercise. She is Managing Director for Urban Sports Club Iberia having switched from premium sector fitness to sports tech in the belief that the solution to exercise adherence is an omnichannel experience that brings the physical and digital together for maximum flexibility, variety and convenience