Volver a Blog Why brands with purpose use ethical data 3 May, 2021 As we exit the pandemic tunnel we will encounter a very different place than the one we entered. Much has happened the last year not just around big tech but around consumer and corporate behaviour. Company missions are being redrafted into ESG-led purposes,and the quest to capture business growth, as restrictions are lifted, will rely heavily on data usage and truly connecting to social needs. An ethical collection of consumer data will be key for sustainable growth. But how do you join the dots? Want to hear more? Join us us on this journey!