Back to agenda Using brand as a tool to navigate disruption Wed 19 May | 13:00 - 13:30 Co-organized with: We live in a world where disruption is the new normal. Whether it’s Covid-19 or rapid digitalisation, businesses are constantly having to adapt and transform in order to stay relevant and succeed. In these disruptive times, consumers demand more from brands; they are expected to have a voice, take a stance, and play an active role in leading transformation. Find out how to leverage your brand to navigate transformation and deliver on your promise in disruptive times.