Back to agenda To turn decision making into rain-making Tue 18 May | 18:00 - 18:30 Co-organized with: From decision making to rain-making. With this proven and tested 5 step methodology to generate business Insight on purpose and in time. Insight is a hot topic and the most coveted capacity among CEOs and leaders. However, could you express clearly what an Insight is? Do you know how it is generated? And are you capable to generate Insights when YOU need them, to respond YOUR specific business challenges? With this AHA! talk you will acquire the 5 step methodology you need to generate Insights on purpose and in time. A proven and tested methodology used by global advertising leaders for over 50 year.