If you have heard about the famous phrase of Peter Drucker ‘if you can’t measure it, you can’t improve it’ you understand that data is important, but with all kind of KPI’s in lots of reports is difficult to avoid paralysis by analysis. That’s why it’s vital to use the data to influence in the customer life cycle, to improve the LTV, defining a good Dashboard could be valuable but first you need to define the objectives with all the areas involved. Let’s talk about how to convert data in analytics and then in decision.