In a constantly changing environment the need for innovation in all business areas is crucial. Technology has made it easier to adopt a wide variety of novel business models effectively. At the same time, increased pace of innovation and global competition has made differentiation more important than ever. Current era has proven that the technologies are of strategic importance and a critical component of the business, not just a source of cost efficiencies. If business model defines the way an organization creates, delivers and captures value, and given that many businesses battle for survival, what patterns can we extrapolate from those leading this trend?