11-13 JUNE 2024 | MÁLAGA - FYCMA

Omnichannel consumer expectations. 5 key channel innovations

Tue 18 May | 12:00 - 12:30

Co-organized with:
Gardena

The acceleration of the digital transformation boosted by the pandemic invites us to look at Asian markets where the digital consumer in demand of new solutions and experiences is growing at scale.

Consumers are adopting fast new engagement channels and eCommerce and Social commerce have merged. Christian Requena and Ângela Lin will exchange views about the rising of new innovative retail models pushed by Alibaba analysing as well key innovations brought by other giants such as Tencent, JD and Pinduoduo.