11-13 JUNE 2024 | MÁLAGA - FYCMA

MAdTech: how to use data and technology to transform Digital Sales

Tue 18 May | 17:00 - 17:30

Co-organized with:

MarTech and AdTech are key elements in digital sales transformation and need to converge under a unique new concept: MAdTech. Digital executives claim that running advanced data modelling is imperative to their businesses, but only a few of them are prepared to activate the data properly, under seamlessly connected architectures, to create more personalised and identity-based experiences that will not depend anymore on cookies. Join Pablo Monge, EMEA Head of Digital Sales, Marketing and Customer experience at Globant to discover the latest market trends of MAdTech, that can help your organisation reach its growth targets.