Identify with us tools for your roadblocks in the data path. It is a three stops journey. First stop, reviewing state of the art of data strategy, main barriers and their root causes. Second stop, depicting our own roadmap depending on data strategy, but the order in which you tackle issues is critical, because in data, order matters, and it matters a lot. Finally and last stop, discussing about the data tech maturity, technology is helping enormously to data management, but there are still some challenges to pay attention to.