To engage with the Sustainable Development Goals and make best use of instruments for recovery, such as the NextGeneration funds, leads the way forward. As companies navigate the uncertain business landscape, having a cohesive vision of environmental and social sustainability can help to shape new models and roadmap for growth. To define these long term corporate goals, oriented explicitly upon SDGs makes businesses be part of the solution to contribute to a better world. In addition, there is an opportunity to gain competitive advantages over those companies that do not understand their contribution or use the knowledge to revise strategies accordingly.