10-12 JUNE 2025 | MÁLAGA - FYCMA

Acércate – El imperativo del futuro del Retail

Tue 18 May | 13:00 - 13:30

Co-organized with:
Gardena

Retail is being driven by digital transformation. As retailers look to get closer to their customers, digital technologies are allowing that one-to-one, omnichannel presence, and enabling the ability to use big data, analytics and AI to tailor promotions. The vision of one-to-one marketing that we’ve been waiting on for twenty years… it’s now possible to get there.