Always linked to the innovation sector, at the beginning of the 2000s he led the digital transformation of several private health centers and the education institutions.
With the growth of new technologies, he was involved in several startups, until in 2015 he joined VISYON, in the New Business area, as Director of Customer Services.
He has collaborated as associate professor in the Master of Neuromarketing of the UAB and as a tutor of thesis projects in the Master of Marketing Manager of ESADE.