Juan Manuel Elices is the Chief Strategy Officer of Merkle, a Dentsu Company, where he is a recognized leader in CX, Data & Technology. Over the last 10 years Juanma has been leading local and global projects providing data & technology solutions to IBEX35 and top advertiser including; ING, Santander, MAPFRE, Mutua, Vodafone, L’Oréal among others. His vision of the market and his multidisciplinary competence across business, marketing and technology will definetely enrich the DES2021.