Currently in Chupa Chups, I’m responsible for implementing global projects and leading the Local ICT team. We are specialists in implementing Sales Force Automation programs as well as computer solutions in data management.

I’m a member of the Digital Board, whose main mission is the company’s digitalization. From this position I lead the implementation of the “Data Unit” which is the basis for the digital transformation, providing the business with “right” and “in time” information.