Founder & CEO of MarTech Alliance, as well as a self-confessed martech nerd. He is a former marketing director of a FTSE250 media company, and former chief marketing tech consultant having helping some of the world’s largest law firms, agencies, manufacturing, financial services, as well as tech scale ups. Carlos is host of the weekly martech news, #MarketingBookClub & a regular featured speaker. He was also named 2020 Marketing Technology Business Leader of the Year (CEO Review).