11-13 JUNE 2024 | MÁLAGA - FYCMA

The new way of doing marketing

Tue 21 May | 13:20 - 13:40

Co-organized with:

Technology changes not only the processes but also the functions and roles of all the actors in a company. The figure of the CMO becomes key in this transformation. Customer needs, fast technological advances and data explosion, make the marketing as we knew it until now, change forever.