The mobility ecosystem is underway both start-ups and leading automakers are transforming the way people and businesses will move within the cities. Under the 5G promise as one of the main enabling forces of this revolution and the pursuit for a low-carbon-target society among other triggers, this new industry will bring a great opportunity of invention bringing a long-lasting impact mainly in the urban life. What is ahead, what the short and mid term future looks like. What are the ingredients to make the new mobility models the winning ones. Beyond pure mobility what services and products will add value to users, who will be the key players and main platforms contributors and how they will meet the new consumers demands while contributing along with city public planners to sustainability.