11-13 JUNE 2024 | MÁLAGA - FYCMA

Innovation accounting: How not to kill your babies

Wed 22 May | 12:20 - 12:40

Co-organized with:
La Salle Technova

Measuring innovation is proving to be one of the biggest challenges facing executives these days. In the absence of an alternative KPI system for measuring innovation executives revert to using the ‘tired and tested’ financial indicators. The only problem is that whatever a mature business can report on is impossible for nascent business to match; this will ultimately result in new ideas being discontinued. Innovation accounting is being pragmatic about measuring innovation without killing it.