11-13 JUNE 2024 | MÁLAGA - FYCMA

Digital Titan: Designing bold strategies for growth

Wed 22 May | 16:00 - 16:30

Co-organized with:

Traditional business strategy applies linear, incremental thinking, in which companies extrapolate the future based on a detailed understanding of the present. This works fine in stable and growing markets, where innovation tends to focus on incrementally expanding the core business, and reducing expenditures through cost optimizations and operational efficiencies.

But in the digital world, product lifespans have shortened, network effects create winner-takes-all markets, and value shifts from products to ecosystems. To thrive in this environment, businesses need to embrace bolder, less incremental strategies. Thomas will illustrate how corporations can adopt approaches and capabilities from the worlds of design and entrepreneurship, in order to continuously self-disrupt and build their next competitive advantage.