11-13 JUNE 2024 | MÁLAGA - FYCMA

Customer Experience Key to Digital Transformation

Wed 22 May | 18:00 - 18:20

Co-organized with:

A sound Customer Experience Strategy is the key to executing Digital Transformation effectively. The Grupo PSN case shows how fundamental it is to first understand the business case for Customer Experience (CX) as it has a long-term loyal impact on customer NPS, customer loyalty and brand advocacy. CRM, as a technology and an strategic business practice, plays a crucial role to deliver the best CX and achieve Customer Service excellence. One key to Digital Transformation is to effectively deliver CRM Transformation within your organisation.