One of the most influential women in Spain. CEO & founder of BendIT Thinking. Member of several board of directors and Advisory Boards (AXA, IPSOFT.). She held the VP position of McCann Worldgroup, President for South EMEA at Universal McCann. PDG (IESE), Postgrade in Marketing Management (UCLA), Bachelor Degree in Advertising and Public Relations Universidad Complutense Madrid, Bachelor Degree in Economy and Turism (URJC), making PhD in Technology and Human Wellbeing.