Luis Reina is a computer science engineer by UPM (Universidad Politécnica de Madrid) and executive MBA by Henley Business School. He has been working for IBM since more than 23 years as a data specialist. He currently is a teacher for I.E. in the Business Analytics and Big Data Master (http://mbd.ie.edu/). Besides he is a teacher in EOI (http://www.eoi.es) where he teaches classes in different Big Data Master programs.