Jaime Moreno Medina is founder and CEO of Mormedi, a strategic design and innovation consultancy. He was born and raised in Madrid, and studied Industrial Design at the Art Center College of Design in Switzerland. In 1998, Jaime founded Mormedi in Madrid. The company expanded its presence to Japan in 2007 and London in 2018. Jaime is one of the best known designers in Spain, having won multiple international awards as well as the prestigious National Design Award in 2015.